Director, Custom Research
Jodi Scarbrough leads the Custom Research team that forms part of the global Insights Lab across the Syneos Health network. In her role at Syneos Health she is primarily responsible for supporting partners and clients across the healthcare continuum to make better marketing and business decisions and understand the factors that influence the choices made by patients, clinicians and payers.
Prior to joining Syneos, Jodi lead research, consulting and business development at Fuld & Co and Grail Research along with being an independent consultant to private equity, medical device, pharmaceutical and bio-tech clients. She has experience across a wide range of traditional and emerging market research and strategy approaches, including unique expertise designing and facilitating highly interactive in-person events.
At Vecna Cares Charitable Trust, where Jodi established a global business partnerships network she was successful in partnering with Merck Foundation, GE Foundation, Special Olympics, AmeriCares, Qualcomm Wireless Reach, the HDIF and IRC to secure multi-year funding to support global health infrastructure projects.
Jodi holds an MBA from the University of Cape Town and a Bachelor of Science from the University of the Witwatersrand.