McNally previously served as Chief Media Officer at Publicis Health and President of Digitas Health North America. In this role, McNally led a team of approximately 700 creative and strategic professionals focused on connecting healthcare brands with relevant patient, caregiver and healthcare professional audiences.
Throughout his career, McNally has guided clients to maximize their impact through periods of rapidly changing audience behavior. He has successfully helped clients shift their approach to media from simply a planning and buying space to a strategic function that leverages new methods of communication and technologies. For three years in a row, PharmaVOICE named him to the PharmaVOICE 100, as one of the most influential people in the life sciences industry, and in 2016 he received the Gold Award for MM&M Agency Marketer of the Year.
Based on his work with Outcome Health while at Publicis, McNally starts in this new role with an in-depth understanding of Outcome Health’s powerful point-of-care platform. The recruitment of McNally is the latest example of Outcome Health’s ongoing commitment to its mission of improving outcomes for all stakeholders in the health community.