Bill is a highly seasoned thought leader in the specialized field of design for Medical and Life Sciences products. He founded Bridge Design in San Francisco in 1992 – now part of VC backed Ximedica, one of the largest medically focused product development companies in the world. For the past 25 years he's been at the forefront of the industry, invoking a highly user-centered design approach that improves customer appeal and market share for clients ranging from startups to Fortune 500. His broad and deep industry perspective has resulted in powerful cross-pollination of ideas that often anticipate consumer and medical trends, resulting in multiple industry design awards, and more importantly, market share improvement for clients.
His company’s work pioneered combining informatics with devices to help patients better engage with and hence manage their chronic disease, while also helping healthcare professionals treat their patients in a more timely and informed manner with tools for visualizing data. Bill is a sought after speaker on design and innovation at conferences and has written extensively for industry media. He has also been a guest lecturer and student mentor at UC Berkeley and Stanford University's industrial and product design programs.
In addition, Bill has served as a Venture Advisory Board Member for Kimberly-Clark, and from 2003-2017 on the Editorial Advisory Board of industry leading publication Medical Device & Diagnostic Industry (MD&DI). He has also been named among the "100 Notable People" in the medical device industry by that same organization. Bill owns multiple patents and holds two masters level degrees, awarded jointly: an MDes in Industrial Design Engineering from the UK’s Royal College of Art, and a DIC in Engineering from its sister, Imperial College.